Friday April 27th, 2018
- Draft Messaging From Meeting (coming soon): there will be a draft script that will be developed from this meeting and then the plan is to have Tamsen Webster provide us with input on weaknesses and/or opportunities to improve that draft script. Once that takes place we will then share what feedback was received with the CAC and then rework that script based on that input. If there is appetite for this and if people find value in the structure of this red thread approach, the goal is to develop a repository of these scripts so that people can use this repository for their uses and build on each others work instead of having to start from scratch.
- Powerpoint from CAC Meeting summarizing up CAC Joint Actions discussion
- Powerpoint from CAC meeting summarizing up The Red Thread approach
- Handout on the Red Thread approach from Tansen Webster
- Tamsen Webster Web site
- How to Bridge a Mental Gap
- Tamsen Webster – From Keynote to Keyboard: What TED Can Teach Us About Content Creation
- What is the Red Thread
- Focus on the GOAL: Why Your Audience Needs an “Irresistible Outcome“
- Focus on the GOAL – Putting the “Feel” in “Think, Feel, Do”
- Focus on the PROBLEM – Why Your Audience Needs Both Context and Contrast
- Focus on the IDEA – The Difference Between “Understandable” and “Inevitable“
- Focus on the CHANGE – Defining the Intent That Guides Action
- Focus on the ACTION – How to Make the Change Actually Happen
- The 5 Most Common Red Thread Mistakes
- The Biggest Mistake You Can Make in Your Conclusion… and How to Avoid It